Healthier Hotels – makes sense…

The InterContinental Hotels Group has launched a new brand, EVEN, aimed at travellers who want something a little healthier than the average hotel. The group hopes that mid-market properties taking a holistic approach to guests’ “wellness” will appeal to the large swathe of people who are concerned to maintain their health while on the road, be they business travellers or tourists. Companies seeking healthier lifestyles for their employees (reduced absenteeism, anyone?) should be similarly interested.